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    Marketing (With InfoTrac)

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    Categories
    Textbook/Educational Curriculum
    College & Above
    Marketing (With InfoTrac)

    by: Joseph F. Hair, Carl McDaniel, Charles W. Lamb

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    Marketing (With InfoTrac)

    Marketing (With InfoTrac)

    By: Joseph F. Hair

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    MKTG 3.0 2009

    Charles W. Lamb

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    Charles W. Lamb

    Essentials of Marketing

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    Marketing (With InfoTrac)

    Joseph F. Hair

    Marketing (With InfoTrac)

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    Essentials of Marketing Research

    David J. Ortinau

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    Published
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    Overview

    Publisher Description

    Key principles are illustrated by hundreds of new examples, while the latest concepts and theories are covered in detail with numerous illustrations.