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    Essentials of Marketing Research

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    Essentials of Marketing Research

    by: David J. Ortinau, Joseph F. Hair, Mary Celsi, Robert P. Bush

    Categories
    Textbook/Educational Curriculum
    College & Above

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    Essentials of Marketing Research

    Essentials of Marketing Research

    By: David J. Ortinau

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    Overview

    Publisher Description

    Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools a...

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