David M. Weiss

Heavy Hardcover (2 to 4 lbs)

Processing Securities Transactions

Providing an explanation of each step in the trading process, this updated edition covers the technological changes and developments which have increased the speed and ease of data dissemination and their consequent effect on the globalization of the industry.

After the Trade Is Made

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Frank J. Derfler

Heavy Paperback (2 to 4 lbs)

Ever wonder how your office computer network works? Or how the Ethernet card inside your computer connects you to that network or to the Internet? "How Networks Work" will give you a thorough, detailed explanation of the inner-workings of network systems without getting you caught up in network jargon. Learn the basic principles of networking and how those principles work inside pieces of network equipment. Complete with illustrations to show how things work together, this latest edition also includes information on the newest technologies, including VoIP, wireless networks, broadband and more.

How Networks Work

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Simon Van Booy

Light Paperback (1 lb or less)

Stories

The Secret Lives of People in Love is the first short story collection by award-winning writer Simon Van Booy. These stories, set in Kentucky, New York, Paris, Rome, and Greece, are a perfect synthesis of intensity and atmosphere. Love, loss, human contact, and isolation are Van Booy's themes. In radiant prose he writes about the difficult choices we make in order to retain our humanity and about the redemptive power of love in a violent world. Included in this updated P.S. edition is the new story "The Mute Ventriloquist."

The Secret Lives of People in Love

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Kelly Mooney

Nita Rollins

When Push Comes to Pull in a Web-Made World

Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practices and precepts, a portrait gallery of icitizens, and a strategic framework for creating and measuring the four essential consumer experiences of the web-made world, The Open Brand compellingly argues that the way forward for brands is through being O.P.E.N. That means On-demand, Personal, Engaging, and Networked

The Open Brand

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Mark Stevens

Light Hardcover (1 lb or less)

The marketing consultant who turned companies like Salomon Smith Barney and IBM around shares guidelines for developing an innovative, effective marketing strategy.

Your Marketing Sucks

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Andrew Chak

Designing Persuasive Web Sites

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Submit Now

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Jeffrey Zeldman

Written by the authority on web standards, Jeffrey Zeldman - founding member of WaSP (web standards project). •Provides code snippets and web site examples of compliant code in use so that when done correctly all web sites will look the same regardless of the browser. •Details compatibility in terms of HTML, XHTML, XML, and CSS - the key coding languages of the web.

Designing with Web Standards

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Richard Laermer

Mark Simmons

Get off Your Ass and Join the Revolution

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Punk Marketing

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Matt Britton

Hardcover (1 to 2 lbs)

Building Remarkable Brands in a Youth-Driven Culture

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

YouthNation

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Bernd H. Schmitt

Alex Simonson

Tom Peters

The Strategic Management of Brands, Identity, and Image

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics."Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

Marketing Aesthetics

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Kathleen E. Sullivan

Paperback (1 to 2 lbs)

Art, music, drama/theater

Writing the Paragraph and the Short Composition

Summary Strong on examples and exercises, this is one writing workbook that truly abides by the maxim, "practice, practice, practice." Using a blend of proven teaching methods and numerous exercises, the text guides students from mastery of basic sentence skills to short compositions. The opening chapter starts with clustering and other process-oriented exercises, Subsequent chapters progress from topic sentences and paragraphs to thesis statements and compositions, At every level, the text pairs exercises in recognition with actual writing practice, With its clear, step-by-step progression of topics and exercises, this workbook can be used effectively in courses from the developmental level to regular freshman composition. This latest edition features an even broader range of material. New explanations and exercises make the early chapters more accessible than ever; while new material in the later chapters-including a new chapter on sentence style-make the second half of the text slightly more substantive and challenging. This edition also benefits from a new format, many new exercises, and a more engaging, streamlined style. While loyalists will notice the text's many improvements, Paragraph Practice, 7/E maintains the emphasis on organization and practice that have helped generations of students achieve stronger writing.

Paragraph Practice

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Alina R. Wheeler

Business & Economics

A Complete Guide to Creating, Building, and Maintaining Strong Brands

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.

From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms.

The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.

Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.

Hallmark Features

 * Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management.
 * Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference.
 * An indispensable reference for anyone with responsibility for brand identity.
 * Meaningful and actionable information that will accelerate the success of any brand identity project.
 * A toolkit for design firms and professionals, design students and design managers.
 * Presents the relationship between effective brand identity and creating, building and managing successful brands.
 * Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.

Designing Brand Identity

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Frank Romano

The Handy Book of Graphics Art Production

Pocket Pal

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Seth Godin

Zooming, Evolution, and the Future of Your Company

Identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

The Big Red Fez

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Peter Blackshaw

Running a Business in Today's Consumer-Driven World

In today's Internet-driven world, even a single disgruntled customer can broadcast his complaint to millions. An interactive marketing expert explains how companies can establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness and trust.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

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Al Ries

Laura Ries

How to Build a Product or Service into a World-Class Brand

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

22 Immutable Laws of Branding

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To focus on what matters most

Free the idea Monkey

G. Michael Maddock

Luisa C. Uriarte

Paul B. Brown

Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

Brand New

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The Power of Telling Authentic Stories in a Low-Trust World

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

All Marketers Are Liars

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Stephan Schambach

How Mobile Flipped the Shopping Cart (And What to do about It!)

Makeover

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Doug Stephens

Joseph Pine

The Future of Selling in a Post-Digital World

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.

Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.

Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens' strategies will provide businesses with the foresight required to move quickly and effectively into the future.

Reengineering Retail

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Debbie Millman

Rob Walker

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

Brand Thinking and Other Noble Pursuits

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B. F. Cook

The Parthenon sculptures collected by Lord Elgin nearly 200 years ago rank amongst the highest achievements of mankind. Since they went on display in the British Museum in 1817, artists, scholars, poets and millions of visitors have stood before them in wonder. This book tells their story, beginning in the fifth century BC when the Parthenon was built in Athens. The author explains what the sculptures represent, who made them and how they fitted into the grand design of the temple. He describes their gradual destruction by religious zealots, beseiging Venetians and other vandals before Lord Elgin brought them to the safety of London.

The Elgin Marbles

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Jen Yates

When Professional Cakes Go Hilariously Wrong

Presents pictures of and commentary on cakes with mistakes, organized into such categories as literary lols, beyond bizarre, and wedding wrecks.

Cake Wrecks

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andre jr. dallemand

Browse by categories

David M. Weiss

After the Trade Is Made

Frank J. Derfler

How Networks Work

Simon Van Booy

The Secret Lives of People in Love

Kelly Mooney; Nita Rollins

The Open Brand

Mark Stevens

Your Marketing Sucks

Andrew Chak

Submit Now

Jeffrey Zeldman

Designing with Web Standards

Richard Laermer; Mark Simmons

Punk Marketing

Matt Britton

YouthNation

Bernd H. Schmitt; Alex Simonson; Tom Peters

Marketing Aesthetics

Kathleen E. Sullivan

Paragraph Practice

Alina R. Wheeler

Designing Brand Identity

Frank Romano

Pocket Pal

Seth Godin

The Big Red Fez

Peter Blackshaw

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Al Ries; Laura Ries

22 Immutable Laws of Branding

G. Michael Maddock and Rapheal Louis Viton

Free the idea Monkey

G. Michael Maddock; Luisa C. Uriarte; Paul B. Brown

Brand New

Seth Godin

All Marketers Are Liars

Stephan Schambach

Makeover

Doug Stephens; Joseph Pine

Reengineering Retail

Debbie Millman; Rob Walker

Brand Thinking and Other Noble Pursuits

B. F. Cook

The Elgin Marbles

Jen Yates

Cake Wrecks

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