Category - Non Fiction / Business & Economics

Format - Paperback

Condition - New

Listed - 7 months ago

Views - 1

Est. Publication Date - Mar 2008

The Open Brand: When Push Comes to Pull in a Web-Made World

Publisher Description

Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practice...