Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 7 months ago
Est. Publication Date - Nov 1997
Overview
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
ISBN: 9780684826554
Publisher Description
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal fo...
Read more
Tags
Be the first one to review
Review the book today!
Rate the book
Published
Drafts