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Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - New
Listed - 8 months ago
Views - 2
Est. Publication Date - May 2013
Overview
Brand Thinking and Other Noble Pursuits
ISBN: 9781621532477
Publisher Description
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brain...
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