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    Marketing Metaphoria

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    by: Gerald Zaltman, Lindsay H. Zaltman

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    Marketing Metaphoria

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    Marketing Metaphoria

    Marketing Metaphoria

    By: Gerald Zaltman

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    Published
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    Overview

    Publisher Description

    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost ...

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