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    How Customers Think

    Categories
    Non Fiction
    Business & Economics

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

    by: Gerald Zaltman

    How Customers Think

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    How Customers Think

    How Customers Think

    By: Gerald Zaltman

    2 copies available

    $17.50

    More from this author

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    How Customers Think

    Gerald Zaltman

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    Marketing Metaphoria

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    Published
    Drafts

    Overview

    Publisher Description

    Despite the time and money spent on market research, 60% to 80% of new offerings fail.

    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Excellent

    Listed - 2 months ago

    Ships From - North Carolina

    Est. Publication Date - Feb 2003

    Meet the seller

    Paul
    Active Yesterday
    Paul