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    Developing Business Strategies

    Developing Business Strategies

    by: David A. Aaker

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    Developing Business Strategies

    Developing Business Strategies

    By: David A. Aaker

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    Overview

    Publisher Description

    "Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Fin...

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