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    by: David A. Aaker

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    Building Strong Brands
    Categories
    Non Fiction
    Business & Economics

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    Building Strong Brands

    Building Strong Brands

    By: David A. Aaker

    Building Strong Brands

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    Overview

    Publisher Description

    In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and manage...

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