Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 3 months ago

Ships From - Texas

Est. Publication Date - Feb 2003

Overview

How Customers Think: Essential Insights into the Mind of the Market

ISBN: 9781578518265

Publisher Description

Despite the time and money spent on market research, 60% to 80% of new offerings fail.

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How Customers Think

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How Customers Think

How Customers Think

By: Gerald Zaltman

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