Rob Giampietro is an independent Creative Director in New York. Until 2023, he worked at Google, where he was co-founder and acting Chief of Staff for Insight＋Innovation, a multidisciplinary human-centered design team applying long-term, broad-based research to key strategic questions — including the needs of new and emerging users, responsible AI development, ecosystem coherence, competitive platform shifts, and journeys to support lifelong user learning and well-being across Google’s consumer products.