Anyone can write blog post, but not everyone can get it like 35,000 times, and not everyone can get 75,000 subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way, you learn to ride a bike. We tried again and again, and now we have an idea of how to get from point a to point B faster because of it. In the impact equation, broken, and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust him on your audience, or a certain number of followers. Do you need a potent mix of all of the above and more.