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    Sport Marketing

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    Sport Marketing
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    by: Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton, Windy Dees, Patrick Walsh

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    Sport Marketing

    Sport Marketing

    By: Chad D. McEvoy

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    Financial Management in the Sport Industry

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    Overview

    Publisher Description

    "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book off...

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