This comprehensive textbook provides an in-depth exploration of the principles and practices of retailing, equipping readers with the tools and strategies necessary to succeed in a competitive retail environment. Covering topics such as retail strategy, consumer behavior, store operations, supply chain management, and the latest trends in e-commerce, it offers both theoretical insights and practical applications. The fourth edition incorporates updated case studies, data, and examples to reflect the evolving retail landscape, making it a valuable resource for students and professionals alike. Written in a clear and engaging style, the book emphasizes decision-making and problem-solving skills, preparing readers to tackle real-world challenges in retail management.