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    Preface to Marketing Management

    Preface to Marketing Management

    Categories
    Textbook/Educational Curriculum
    College & Above

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    Preface to Marketing Management

    Preface to Marketing Management

    By: J. Paul Peter

    by: J. Paul Peter, James H. Donnelly

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    Overview

    Publisher Description

    Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues...

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