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    Marketing Strategy, Text and Cases

    Sold Out

    by: O. C. Ferrell, Michael Hartline

    Categories
    Textbook/Educational Curriculum
    College & Above

    Discover more

    Marketing Strategy, Text and Cases

    Marketing Strategy, Text and Cases

    By: O. C. Ferrell

    Marketing Strategy, Text and Cases

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    Overview

    Publisher Description

    Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new case...

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