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    by: David Meerman Scott, Brian Halligan

    Categories
    Non Fiction
    Business & Economics

    Marketing Lessons from the Grateful Dead

    Marketing Lessons from the Grateful Dead

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    Marketing Lessons from the Grateful Dead

    Marketing Lessons from the Grateful Dead

    By: David Meerman Scott

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    Overview

    Publisher Description

    The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a maili...

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