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    Creative Strategy in Advertising

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    by: Bonnie L. Drewniany, A. Jerome Jewler

    Creative Strategy in Advertising

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    Creative Strategy in Advertising

    Creative Strategy in Advertising

    By: Bonnie L. Drewniany

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    Overview

    Publisher Description

    CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw...

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