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    BrandSimple

    BrandSimple

    by: Martin Sorrell, Allen P. Adamson

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    BrandSimple

    BrandSimple

    By: Martin Sorrell

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    Paris Spleen

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    Published
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    Overview

    Publisher Description

    In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. A...

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