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Overview
Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years...
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Product Details
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Seller Description
In Brand Warfare, the author draws on his own remarkable run as a brand builder, as well as the examples offered by both smart and most foolish corporations, to develop a series of simple principles that brand builders can use in any market.
