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    Categories
    Textbook/Educational Curriculum
    College & Above

    Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits
    Brand Thinking and Other Noble Pursuits
    Brand Thinking and Other Noble Pursuits
    Brand Thinking and Other Noble Pursuits

    by: Debbie Millman, Rob Walker

    $10.00

    Discover more

    Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits

    By: Debbie Millman

    2 copies available

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Paperback

    Condition - Excellent

    Listed - 4 months ago

    Ships From - Illinois

    Est. Publication Date - May 2013

    Overview

    Publisher Description

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brain...

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