Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 18

Ships From - Washington

Est. Publication Date - May 2006

Advertising and Promotion: An Integrated Marketing Communications Perspective with PowerWeb

Publisher Description

The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.