Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Good
Listed - A year ago
Views - 19
Wishes - 1
Est. Publication Date - Jul 2008
Seller Description
Marketing
Tags
Product Details
Seller Description
Marketing
Tags
Overview
The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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