Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Excellent
Listed - A month ago
Ships From - Washington
Est. Publication Date - Jul 2008
Overview
Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN: 9780073381091
Publisher Description
The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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