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Positioning! The concept that sparked a revolution in advertising. The principle that can revolutionize your life. Learn how to beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: prod-uct, politician, country, company, career. Here's the book that shows you: *How to use Madison Avenue techniques to win the war for your prospect's mind. *How to find and use the competition's weakest link. Example: looking for the soft spot in the business structure of a great corporation, then building your strategy around it. *How to reposition the competition when you can't find the weak spot.
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by: Al Ries, Jack Trout
Overview
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...
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