Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 3 months ago

Ships From - Illinois

Est. Publication Date - May 2013

Brand Thinking and Other Noble Pursuits

Publisher Description

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brain...