Hardcover (1 to 2 lbs)

New Jersey

The Nine Rules to Capture Global Attention

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

Break Through the Noise

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How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER!

The new secret to driving LOYALTY THAT PAYS

Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.

Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.

Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:

 * The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty
 * Case studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
 * Step-by-step guidance on how to plan, design, build,and optimize your program

Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.

Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.

Praise for Loyalty 3.0

"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification."--TIM BROWN, CEO, IDEO

"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit

"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital

"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks

"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling auth

Loyalty 3.0

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Light Hardcover (1 lb or less)

A Strategy for Progress and Leadership in Times of Change

Humanity Wins is a thoughtful and affirming examination of how we can adapt systematically, as individuals and as a society, to the staggering changes occurring in the world around us.

As global change accelerates, our political and social systems are barely keeping pace. Venerated institutions at every level, from the family to national governments, are struggling to operate under rules designed for a world that no longer exists.

Reinhard Mohn, the innovative entrepreneur who built Bertelsmann, Inc., into the fourth largest media company in the world, argues that the new world we are creating demands new rules, new strategies, and new systems. Just as business has undergone a radical transformation in the last twenty years, moving from centralized corporate hierarchies to decentralized dynamic organizations, so must society. Mohn shows how social institutions can adapt the best of what business leaders have learned -- and avoid repeating their mistakes.

Ultimately, Mohn, an elder statesman of the global economy, makes a moving case for a new, ethics-based, dynamic world order and provides concrete models for putting his ideas to work. We can adapt to the changes we have wrought, Mohn writes. This is how humanity will win.

Humanity Wins

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Embrace, Learn, and Adapt to Failure As a Way to Success

Fail More

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A Revolutionary Approach to Launching Your Brand Online

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."--Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD - "A must-read for anyone interested in starting a new business."--Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Selling Naked

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Why We Need A Green Revolution — And How It Can Renew America 

Hot, Flat, and Crowded

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The Coming Collapse of America and How to Stop It

"In 1995, during the term of the president we elect now, our United States, for all practical purposes, will have spent itself into bankruptcy. This year, interest on the national debt is likely to become the largest item in the federal budget, topping the enormous Pentagon and Social Security budgets. In a few short years, the government will have to spend more to make its interest payments than it will collect in taxes, and in that year America will enter an age of financial disaster that will dwarf the Great Depression and hail the end of the United States as we now know it." "This timely book, by cost-reduction expert, industrialist, and entrepreneur Harry E. Figgie, Jr., explains, in plain English and as no book has done before, exactly how we got into this disgraceful mess through the failure of our timid political leaders to act with courage and resolve, how there is no escape from economic ruin for our great nation without immediate and drastic change, and what national bankruptcy will mean for every one of us, rich or poor. Most important, it provides us with a detailed plan of action, a way out of these dire straits, if we can summon the will to act now, and to force our leaders to act. Bankruptcy 1995 is a vital call to arms at a moment of great crisis for our nation."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Bankruptcy, 1995

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Restoring Our Middle Class Before the World Blows By

In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America's greatest challenge--and opportunity--restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America's postwar economic might, but the country's dynamic core has struggled and changed dramatically through the last three decades. Kiernan's extensively researched story, told through individual histories, shows how the middle class flourished under unique circumstances following World War II and details how our middle class has been rocked and shaped by events abroad as much as at home. By excluding too many Americans, the middle class we reverently recall was fractured from the beginning.

What emerges through his storytelling is a picture of middle-class decline and opportunity that is fuller, more moving and profound, and ultimately more useful in terms of charting a path forward than other examinations. His unique global perspective is a vital ingredient in charting the way ahead. This new frontier thesis shows that middle-class greatness is again within our grasp--if we take some powerful medicine and seize the global opportunity. America possesses the skills and talent the world needs. Americans must embrace what brought our middle class to prominence in the first place--our American Mojo--before it is too late and other countries steal the march.

All that is at stake is the soul of our nation.

American Mojo: Lost and Found

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Robert Cull

Empirical Foundations of Financial Inclusion

About 2.5 billion adults, just over half the world’s adult population, lack bank accounts.

Banking the World

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Watch TV, Get Rich

Mad Money

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Light Paperback (1 lb or less)

Flex Your Time, Improve Your Life

Explores the process of telecommuting or working from home, including issues such as which jobs best suit telecommuting, how to become a freelancer from home, and how to handle taxes.

The Work from Home Handbook

750c6984-f7d5-4513-8f28-bdd80c44d78e-1

Louis V. Gerstner

Inside IBM's Historic Turnaround

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.

Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."

Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.

The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.

In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.

Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

Who Says Elephants Can't Dance?

b40c7fb5-28a3-4e9f-b6ae-ca4c59cbf918-1

Get Rich, Stay Rich (Make Your Kids Even Richer)

Jim Cramer’s Stay Mad For Life

262ee7d5-dcad-4b78-bec8-aac214788056

Vintage, 1970s. Mild “old book” smell, but not bad!

Oregon

Up the Organization

William Nickerson

How to Make a Fortune Today, Starting From Scratch

bee7ca3f-1053-4c17-9566-daed45c33a07-0

Chip Heath

Dan Heath

Michigan

How to Change Things When Change Is Hard

Switch

b7045058-39a3-4400-b770-a8f26019db68-1

Sane Investing in an Insane World

Jim Cramer’s Real Money

The Lives of John Maynard Keynes

John Maynard Keynes (1883-1946) was the twentieth century's most influential economist. His ideas inspired Franklin D. Roosevelt to launch the New Deal and instructed Western nations on how to ward off revolutionary unrest, economic instability, high unemployment, and social dissolution. Keynes was nothing less than the Adam Smith of his time: his The General Theory of Employment, Interest and Moneybecame as important in the twentieth century as Smith's The Wealth of Nations was in the eighteenth. Now, in the long wake of the 2008 global economic collapse, Keynesian economics is once again shaping our world.

In Universal Man, acclaimed historian Richard Davenport-Hines offers the first biography of Keynes that reveals the man in full. Like many Englishmen of his class and era, Keynes compartmentalized his life. Accordingly, Davenport-Hines treats Keynes in turn as a youthful prodigy, a powerful government official, an influential public man, a bisexual living in the shadow of Oscar Wilde's persecution, a devotee of the arts, and an international statesman of worldwide renown. Delving into Keynes's experiences and thought, Davenport-Hines shows us a man who was equally at ease socializing with the Bloomsbury Group as he was persuading heads of state to adopt his policies. Through Davenport-Hines' nuanced portrait, we come to understand not just the most enduringly influential economist of the modern era, but one of the most gifted and vital men of our times: a disciplined logician with a capacity for glee who persuaded people, seduced them, subverted old ideas, and installed new ones.

Engaging, learned, and sparkling with wit and insight, Universal Man is the perfect match for its brilliant subject.

Universal Man

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Martin Mayer

Clean, minor jacket wear, corner of jacket displaying price is snipped because it was a gift. 

Maryland

Who Plays, Who Risks, Who Gains, Who Loses

Markets

c8571102-cdab-4dfe-942b-67b93767d993-0

Robert Bryce

Ex-library copy with interior markings, stamps, etc.

The Dangerous Delusions of Energy Independence

For more than three decades, politicians have been promising to make America energy independent. According to Byrce, this rhetoric is neither doable nor desirable. This work shows why America must drop this idea of energy independence and, instead, embrace interdependence.

A Gusher of Lies

5f3a819f-1bdf-4ef1-b36f-ff51204dc5a0-0

Massachusetts

Tom Peters

Robert H. Waterman

Provides an incisive look at the successful management techniques of IBM, Texas Instruments, 3M, and other profitable American businesses.

In Search of Excellence

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#nonfiction #business #economics #paperback 

Florida

what's it worth?

What is it Worth? AVENUES E LEVELED BOOKS

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Steven D. Levitt

Stephen J. Dubner

Pennsylvania

Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance

SuperFreakonomics

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Tim Staples; Josh Young

Break Through the Noise

Rajat Paharia

Loyalty 3.0

Reinhard Mohn

Humanity Wins

Bill Wooditch

Fail More

Jesse Horwitz

Selling Naked

Thomas L. Friedman

Hot, Flat, and Crowded

Harry E. Figgie; Gerald J. Swanson

Bankruptcy, 1995

Peter D. Kiernan

American Mojo: Lost and Found

Robert Cull

Banking the World

James J. Cramer

Mad Money

Diana Fitzpatrick, Stephen Fishman

The Work from Home Handbook

Louis V. Gerstner

Who Says Elephants Can't Dance?

James J. Cramer

Jim Cramer’s Stay Mad For Life

Robert Townsend

Up the Organization

William Nickerson

How to Make a Fortune Today, Starting From Scratch

Chip Heath; Dan Heath

Switch

James J. Cramer

Jim Cramer’s Real Money

Richard Davenport-Hines

Universal Man

Martin Mayer

Markets

Robert Bryce

A Gusher of Lies

Chip Heath; Dan Heath

Switch

Tom Peters; Robert H. Waterman

In Search of Excellence

SUSAN BUNTROCK

What is it Worth? AVENUES E LEVELED BOOKS

Steven D. Levitt; Stephen J. Dubner

SuperFreakonomics