William Lidwell

Kritina Holden

Jill Butler

Heavy Paperback (2 to 4 lbs)

Florida

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.



Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now.



Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:

 * Baby-Face Bias
 * Expectation Effect
 * Golden Ration
 * Ockham's Razor
 * Proximity
 * Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).



Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.



This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Universal Principles of Design, Revised and Updated

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Chris Botello

Adobe illustrator  revealed - creative cloud 

Mammoth Hardcover (8 to 10 lbs)

Art, Music, Drama/Theater

ADOBE ILLUSTRATOR CREATIVE CLOUD REVEALED offers you comprehensive coverage in all areas of Adobe Illustrator. Beginning with fundamental concepts and progressing to in-depth exploration of the software's full set of features, these step-by-step lessons offer you a guided tour of all the program's great features - including an illustrated tutorial on �how to draw with the Pen tool� that you won't find in any other book. This new edition highlights extensive coverage of important and exciting new features, including dramatic improvements to Illustrator's built-in tracing utility and a major upgrade for creating patterns.

Adobe Illustrator Creative Cloud Revealed

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Mixing audio concepts practices and tools 

Concepts, Practices and Tools

Your mix can make or break a record, and mixing is an essential catalyst for a record deal. Professional engineers with exceptional mixing skills can earn vast amounts of money and find that they are in demand by the biggest acts.

To develop such skills, you need to master both the art and science of mixing. The new edition of this bestselling book offers all you need to know and put into practice in order to improve your mixes. Covering the entire process --from fundamental concepts to advanced techniques -- and offering a multitude of audio samples, tips and tricks, this book has it all.

Roey Izhaki teaches you the importance of a mixing vision, how to craft and evaluate your mix and then take it a step further. He describes the theory and the tools used and how these are put into practice while creating mixes.

Packed full of photos, graphs, diagrams and audio samples, Mixing Audiois a vital read for anyone wanting to succeed in the field of mixing.

New to this edition:
* Multitracks provided to help practice mixing
* Fully updated with current plug-in and software version and information 
* Companion website with a multitude of new samples including more macro-mixing samples 
* A new sample mix: Rock n' Roll

Mixing Audio

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Bob Katz

Mastering audio engineering the art and the science.

Light Paperback (1 lb or less)

The Art and the Science

Written by an award-winning, highly respected professional, Mastering Audiogives you a thorough introduction to the unique procedures and technical issues involved in mastering.

Suitable for all levels of students and professionals, it is ideal for anyone who wants to increase their mastery of digital and analog audio: musicians, producers, A&R, mastering, recording, and mixing engineers.

Fully updated to cover the latest technologies, Mastering Audiodiscusses audio philosophy and art: sequencing, levelling, processing; how to make a record album radio-ready; and mixing as it relates to mastering. Divided into five parts, the book begins with the basics--monitoring, mastering techniques, useful tutorials, and the fundamentals of dithering and decibels--then moves on to more advanced concepts, such as jitter and clocking, monitor calibration, and multi channel audio, miking, and acoustics. Leading-edge audio concepts are explained in an easy-to-grasp style.

Including practical tips and real-world experiences, Bob Katz explains the technical detail of the subject in his informative and humorous style.

Mastering Audio

e45b3e53-a90b-4ed5-a1e6-87f2b141e539-1

Heavy Hardcover (2 to 4 lbs)

Learn Everything You Need to Know in 20 Weeks

Digital Photography Complete Course will help you build your photography skills step-by-step, with an independent photography course that guides you through every aspect of digital photography. Digital Photography Complete Course uses a combination of tutorials, step-by-step demonstrations, practical assignments, and Q&As to help you understand and use your camera to the max. Choose your own pace to work through the modules — the program is totally customizable to your schedule. As you work through the lessons, test your new knowledge and troubleshoot common issues. With the aid of helpful text and innovative graphics in Digital Photography Complete Course, you'll explore a wide range of genres: Find out how to create landscapes, still lifes, portraits, and action shots as you discover the full range of your camera and learn how to take professional-looking pictures you'll be proud to display.

Digital Photography Complete Course

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Von R. Glitschka

A systematic creative process for building precision vector artwork. 

A Systematic Creative Process for Building Precision Vector Art Work

Listen up, designers, and wipe those grins off your faces! It's time to get serious about your design work. For too long you've allowed yourself to go soft, relying on your software to do all of your creative work for you. This book will NOT show you how to use every tool and feature in Adobe Illustrator. This book WILL, however, teach you the importance of drawing out your ideas, analyzing the shapes, and then methodically building them precisely in vector form using the techniques explained in this book.
 
In Vector Basic Training, acclaimed illustrative designer Von Glitschka takes you through his systematic process for creating the kind of precise vector graphics that separate the pros from the mere toolers. Along the way, he'll whip your drawing skills into shape and show you how to create elegant curves and precise anchor points for your designs. Between the book and the video tutorials on the included DVD, you'll be ready for active creative duty in zero hundred hours or less.  
 
 
In Vector Basic Training, you'll learn:


 * The tools and shortcuts that make up a design pro's creative armament

 * How to use "The Clockwork Method" to create accurate curves every time

 * When and where to set just the right number of anchor points for any design

 * How to build shapes quickly using basic Illustrator tools and plug-ins

 * Techniques for art directing yourself so that your work gets the response you desire

 * Why symmetry is your friend and how to use it effectively in your designs

To get the most out of this book it is recommended that you have Adobe Illustrator CS4 or higher.

On the DVD-ROM: Von Glitschka reports for duty in over four hours' worth of video tutorials that walk you through all of the techniques explained in the book. Also included: downloadable art files you can use to follow along on your own and deconstruct samples shown in the book.

Ryan Guishard

@ryan655798

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William Lidwell; Kritina Holden; Jill Butler

Universal Principles of Design, Revised and Updated

Chris Botello

Adobe Illustrator Creative Cloud Revealed

Roey Izhaki

Mixing Audio

Bob Katz

Mastering Audio

DK

Digital Photography Complete Course

Von R. Glitschka

Vector Basic Training

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William Lidwell; Kritina Holden; Jill Butler

Universal Principles of Design, Revised and Updated

Chris Botello

Adobe Illustrator Creative Cloud Revealed

Roey Izhaki

Mixing Audio

Bob Katz

Mastering Audio

DK

Digital Photography Complete Course

Von R. Glitschka

Vector Basic Training

Get The App