Steven Haines

Oversized Hardcover (4 to 6 lbs)

Utah

The Product Manager's Desk Reference

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Lesa Sawahata

Heavy Paperback (2 to 4 lbs)

A Workbook and Guide to Creative Color Combinations

This guide aims to take the guesswork out of choosing and using colour combinations. It presents colours and colour schemes matched to specific moods, with over 1400 colour combinations. It has a section on colour theory, and a conversion chart for use with process colours.

Color Harmony

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Andrew Abela

Creating Communication That Drives Action

Based on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, Advanced Presentations by Design, Second Edition, provides fact-based answers to the most-often-asked questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts. The book's accessible 10-step Extreme PresentationTM method has been field-tested in organizations such as Microsoft, ExxonMobil, HJ Heinz, PayPal, and the Executive Office of the President of the United States. Written from the perspective of a marketer and business manager, this new edition offers practical, evidence-based advice for bringing focus to problems and overcoming challenges. The book offers practical guidelines for: Structuring Stories: The book presents the SCORE method for sequencing data (Situation, Complication, Resolution, Example) into a powerful story that grabs the audience's attention at the beginning and holds it through to the end. Using Graphics: The author provides numerous examples of charts and other graphics, explaining which can help you best present your data. Setting Goals for Presentations: The book reveals why it's important to set measurable objectives for what you want your audience to think and do differently after your presentation. This comprehensive resource offers a proven process for creating a presentation that gets noticed and compels your audience to take action. Praise for Advanced Presentations by Design "Shocking but true: You don't have to be Steve Jobs to create presentations that your audience will enjoy and that will also get you results. Even for everyday presentations, I've found that Dr. Abela's unique approach helps you replace crushingly dull and overlong presentations with fresh work your audience really cares about and that you actually enjoy creating!" —Sanjay Acharya, Vice President, Akamai Technologies "Advanced Presentations by Design is the best researched book on presentation design that I've ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations." —Gene Zelazny, author, Say It with Charts and Say It with Presentations "This book is essential for any executive who doesn't have time to wade through sixty-page PowerPoint decks. You will want to make this book required reading for all your staff." —Stew McHie, Global Brand Manager, ExxonMobil

Advanced Presentations by Design

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Robert L. Harris

A Comprehensive Illustrated Reference

Falls halfway between a dictionary and an encyclopedia, with over 850 alphabetical entries on hundreds of terms and concepts related to representing information graphically, and illustrating the myriad types of figures. Bathtub-curve bar graphs, coordinates on graphs and maps, linear regression lines, radial organization charts, statistical maps, text, and Venn diagrams are among the topics. Annotation copyright by Book News, Inc., Portland, OR

Information Graphics

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Phillip E. Pfeifer

David J. Reibstein

Paul W. Farris

Neil T. Bendle

The authors show how to use a "dashboard" of metrics to view market dynamics from multiple perspectives, to maximize accuracy, and to "triangulate" to optimal solu-tions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power, margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
For clarity and simplicity, this book avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques

Heavy Hardcover (2 to 4 lbs)

50+ Metrics Every Executive Should Master

Today's best marketers recognize the central importance of metrics, measurement, and accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In 50 Metrics Every Marketer Must Know, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully.

Marketing Metrics

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Robert G. Cooper

Scott J. Edgett

Elko J. Kleinschmidt

Hardcover (1 to 2 lbs)

Second Edition

Portfolio Management for New Products

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Mark Horstman

This book will give you a step-by-step plan for transforming your relationships with your direct reports.
Manager Tools has surveyed/tested over 90,000 managers over the past 20 years. Based on that data, it provides the best ways to achieve the four critical managerial behaviors:
• Build Relationships. Why talking all the time doesn't work to build trust. Why most managers focus on the wrong topics when chatting with directs. How to build trust through frequency and high-quality communications. How and why to introduce, brief, start, and continue the most important tool: One On Ones.
focus on the wrong topics when chatting with directs. How to build trust through frequency and high-quality communications. How and why to introduce, brief, start, and continue the most important tool: One On Ones.
• Communicate About Performance. Managers say they want more feedback and guidance from their boss but then they make the same mistake with their own team members. They don't know what to say, or when to say it, or why directs push back on corrective guidance. You'll learn here how to rollout feedback so that you can address positive or negative situations in less than 10 seconds. No drama, just better results.
• Ask for More. Great managers are never satis-fied. They inspire and praise, and also identify areas for improvement. They work with their team to improve each member's productivity by collaborating on goals and a plan to get there.
The Coaching Model allows you to improve skills in 10 minutes a week—and without spending hours on a detailed five month growth plan.
• Push Work Down. The very best managers challenge their teams to do more by sharing their own work, exposing directs to higher level challenges, and freeing up their own time to get more done that only they can do. Learn how to Delegate a responsibility in five minutes.
Discover how managers all over the world have elevated their ability to do their jobs well and earn the respect and admiration of their teams with the proven methodology in The Effective Manager.

The how-to guide for exceptional management from the bottom up

The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what "effective management" actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way.

Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level--with a behavioral framework designed to be tailored to your team's specific needs.

 * Understand your team's strengths, weaknesses, and goals in a meaningful way
 * Stop limiting feedback to when something goes wrong
 * Motivate your people to continuous improvement
 * Spread the work around and let people stretch their skills

Effective managers are good at the job and "good at people." The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.

The Effective Manager

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Stephen P. Smith

Hot Exercise will show you how to obtain multiple streams of physical and mental benefits from one training method. It will arm you with the knowledge and motivation to access your inner warrior and strengthen your mind and body with more workout in less time.
So if you are a beginner or if you are a professional athlete, Hot Exercise is your guidebook to blaze a trail through the bold new infrared fitness frontier.

Richard Elgie

@richard933834

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Steven Haines

The Product Manager's Desk Reference

Lesa Sawahata

Color Harmony

Andrew Abela

Advanced Presentations by Design

Robert L. Harris

Information Graphics

Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. Bendle

Marketing Metrics

Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt

Portfolio Management for New Products

Mark Horstman

The Effective Manager

Stephen P. Smith

Hot Exercise

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Browse by categories

Steven Haines

The Product Manager's Desk Reference

Lesa Sawahata

Color Harmony

Andrew Abela

Advanced Presentations by Design

Robert L. Harris

Information Graphics

Phillip E. Pfeifer; David J. Reibstein; Paul W. Farris; Neil T. Bendle

Marketing Metrics

Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt

Portfolio Management for New Products

Mark Horstman

The Effective Manager

Stephen P. Smith

Hot Exercise

Get The App