Sandra J. Blum

Oversized Hardcover (4 to 6 lbs)

North Carolina

You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.

Designing Direct Mail That Sells

8d9460cc-0df6-49cb-825a-ad24a9570fa9-0

Terry Stone

Noreen Morioka

Sean Adams

Oversized Paperback (4 to 6 lbs)

A Hands-On Guide to Creating Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Logo Design Workbook

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Austin Kleon

Heavy Paperback (2 to 4 lbs)

10 Things Nobody Told You about Being Creative

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

Steal Like an Artist

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10 Ways to Stay Creative in Good Times and Bad

The world is crazy. Creative work is hard. And nothing is getting any easier!



In his previous books - Steal Like an Artist and Show Your Work!, New York Times bestsellers with over a million copies in print combined - Austin Kleon gave readers the key to unlock their creativity and then showed them how to share it. Now he completes his trilogy with his most inspiring work yet. Keep Going gives the reader life-changing, illustrated advice and encouragement on how to stay creative, focused, and true to yourself in the face of personal burnout or external distractions. Here is how to Build a Bliss Station - a place or fixed period where you can disconnect from the world. How to see that Every Day Is Groundhog Day - yesterday's over, tomorrow may never come, so just do what you can do today. How to Forget the Noun, Do the Verb - stop worrying about being a "painter" and just paint.



Keep working. Keep playing. Keep searching. Keep giving. Keep living. Keep Going. It's exactly the message all of us need, at exactly the right time.

Keep Going

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10 Ways to Share Your Creativity and Get Discovered

In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.

Show Your Work!

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Timothy J. Koegel

Hardcover (1 to 2 lbs)

A Proven Formula to Open up and Own the Room

It's often reported that the number one fear among American adults is public speaking, but in today's competitive business world, effective communication is a crucial skill -- and the cost of being less than effective is high. From the White House to boardrooms worldwide, Tim Koegel has strengthened the presentations, media relations, and communications skills of CEOs and leaders with his renowned coaching abilities. THE EXCEPTIONAL PRESENTER lays out his techniques in a format perfectly suited to today's busy world. Originally released in limited distribution, THE EXCEPTIONAL PRESENTER has sold over 50,000 copies and has been an airport business bestseller with Hudson Group for more than a year. In this no-nonsense, blow-by-blow handbook, readers will learn how to infuse any type of presentation with energy, confidence, and verve. Whether speaking at a local PTA meeting or national press conference, you will exceed your audience's expectations every time.

The Exceptional Presenter

96dd4608-7788-4704-9b42-48a78c00d5ec-1

Karen Dillon

Don't let destructive drama sideline your career.

Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues--even difficult ones--for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist--and navigating them constructively.

TheHBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you'll cultivate a political strategy that's authentic to you. You'll learn how to:

* Gain influence without losing your integrity
* Contend with backstabbers and bullies
* Work through tough conversations
* Manage tensions when resources are scarce
* Get your share of choice assignments
* Accept that not all conflict is bad

Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.


HBR Guide to Office Politics (HBR Guide Series)

08799b82-e771-49a0-a09a-e813ca4aa6e7-1

Jessica DeBry

Ditch the Traditional 9-5, Rock Your Side Hustle, and Pave Your Path As a Female Entrepreneur

Are you feeling stuck in the traditional path and yearning for more? Do you have a burning desire to carve your own way in entrepreneurship? She Creates The Way is personable and actionable book designed for women who know they are destined for a world beyond the 9-5 and are ready to claim that destiny as a successful female entrepreneur. In this book, you'll learn: - The 7 crucial life lessons necessary for paving your path in entrepreneurship - How to move past fear (and the two lies that have been holding you back) - Why you should make failure your BFF - The 3-step process for turning your side hustle into solopreneur success - How to find the time to get your biz stuff done (even with a 9-5 job) - Exact examples for what to do to monetize your passion - Real world stories of women who have created the way ... and so much more! It's time to say buh-bye to a lackluster existence and carve your own path. It's time that She Creates The Way.

She Creates the Way

7f5e840a-3de4-4848-9391-cacee7fa7e12-0

Cross Border CROSS BORDER BOOKS

Triumph over Negative Emotions, Obsessive Thoughts, and Compulsive Behaviors

Living with Ocd

cc34c2b3-4b15-47d0-9316-ea83c1d03be0-0

Rex Stout

Paperback (1 to 2 lbs)

Follow the fortunes of the beautiful and naïve Lila Williams, a telegraph operator at New York’s swankiest hotel—the Lamartine—as she becomes unwittingly enmeshed in the operations of a shady counterfeiting ring. By chance, the innocent Lila, coveted by a member of an unlikely group of “knights,” finds herself swept off her pretty feet and into safety—or is it peril? The very first novel from the classic crime writer Rex Stout, Her Forbidden Knight gives the reader a glimpse of the cunning devices and charades of the celebrated Nero Wolfe mysteries that followed in the author’s later years. Includes the bonus short story “An Officer and a Lady.”

Her Forbidden Knight

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Cy Wakeman

Light Hardcover (1 lb or less)

Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier

The key to understanding how your manager calculates your real value—and how to boost it More than anything else, you need to understand exactly how your employer evaluates you, and your annual performance review doesn't tell the whole story. In The Reality-Based Rules of the Workplace, Cy Wakeman shows how to calculate how your true value to your organization by understanding your current and future potential against your "emotional expense"—the toll your actions and attitudes take on the people around you. With Cy's clear, straight-to-the-point advice, you can confront and reduce your emotional costliness, become an invaluable member of your team, and even learn to love your job again. Reveals a formula for measuring your current performance, future potential, and the biggest detractor, your emotional expense Shares real-world advice for quickly boosting your value and becoming a highly-valued, sought after employee and teammate Builds on the lessons in Reality-Based Leadership, Cy Wakeman's first book for leaders and managers The Reality-Based Rules of the Workplace is the essential guide for boosting your value, owning your career, and becoming the kind of employee no organization can afford to lose.

The Reality-Based Rules of the Workplace

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Ryan Buckley

How to Start and Run B2B Businesses While Keeping Your Day Job

"The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real-estate. It's a manifesto to entrepreneurs that you don't need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny -- and still be successful. Ryan is one of the few folks who've successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur." - Jon Miller, CEO of Engagio and Co-founder of Marketo "The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur." - Stephane Kasriel, CEO of Upwork Building a product on the internet is relatively easy these days. It's the making money part that's hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. I've divided this book into two parts: Theory and Tactics. The Theory section will cover all sides of parallel entrepreneurship and lean on both my experiences and those of others who have also ventured into parallel entrepreneurship. I lay out a framework and incorporate insights and patterns from dozens of parallel entrepreneurs so that we can understand the rationale behind splitting your time across multiple ventures instead of focusing on just one. This is important because we've all heard the refrain, "Focus, focus, focus." I'll explain why this is right (each business you start should be singularly focused) and why this is wrong (because--and this is the point of the book--you can have multiple singularly focused businesses!) The Tactics section covers everything you need to know in order to plan, build, and run a business on the internet -- all while keeping your day job. The businesses I'm focusing on are singles and doubles, not home runs and grand slams. The businesses I want you to build are little money makers with no staff. Combine them together and you'll be financially free. Throughout this book I'll explain why keeping your businesses small and simple is very important. Furthermore, I focus solely on businesses that sell to other businesses. These are called "B2B" companies. I think it's too hard to build a consumer-facing ("B2C") business on your own. If you're reading this book, you're probably interested in working for yourself. In these pages, you'll get helpful resources from my journey along with insights into the nasty pitfalls you'll inevitably discover. This book is designed to be both a story and an encyclopedia that you can keep referring back to as you build your businesses. I must warn you: what you're about to embark upon is all-consuming, painful, and frustrating. You will want to quit several times before you finally turn your idea into a personal ATM machine. I hope you stick with it long enough to get there. Join The Parallel Entrepreneur's online community at http://www.parallelentrepreneurship.com.

The Parallel Entrepreneur

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Light Paperback (1 lb or less)

47 Work-Free Ways to Live a Rich Retirement

Zach Scheidt’s Big Book of Income

Robert T. Kiyosaki

What the Rich Invest in, That the Poor and Middle-Class Do Not

Rich Dad's Guide to Investing is a roadmap for those who want to become successful investors and invest in the types of assets that the rich do. Whether your goal is to become financially secure, comfortable, or rich this book is your guide to understanding the asset classes and investment strategy. Robert explains his basic rules of investing, how to reduce your risk and Rich Dad's 10 Investor Controls as well as ways to convert your earned income into passive portfolio income.

Rich Dad's Guide to Investing

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Guide to Financial Freedom

Tired of living paycheck to paycheck? Learn why some people work less but earn more. Pay less in taxes, and learn to make their money work for them. It's simply knowing which quadrant to work from -- and when. The wealthy know that the keys to wealth and financial freedom are found on the right side of the quadrant, through business and investing.

Rich Dad's Cashflow Quadrant

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What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Argues that a good education and a secure job are not guarantees for financial success, and describes six guidelines for making money work for oneself.

Rich Dad Poor Dad

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Paul Jarvis

Why Staying Small Is the Next Big Thing for Business

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a "must-read for any entrepreneur who prioritizes a rich life over riches." Company of One offers a refreshingly original business strategy that's focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life--and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you'll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment every step of the way.

Company of One

8284c6ae-d32b-40c3-8ffb-17b41897bef9-1

Charles Duhigg

Heavy Hardcover (2 to 4 lbs)

Why We Do What We Do in Life and Business

The Power of Habit

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Frances Frei

Anne Morriss

How to Win by Putting Customers at the Core of Your Business

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.

The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make:

* How do customers define "excellence" in your offering? Is it convenience? Friendliness? Flexible choices? Price?

* How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves?

* How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture?

* How will you get your customers to behave? For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology?

Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.

Uncommon Service

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Vanessa Van Edwards

The Science of Succeeding with People

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.
 
As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she's cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren't the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone--and a completely new approach to building connections.
 
Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You'll learn, for example...
 
· How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.
· How to read faces: It's easier than you think to speed-read facial expressions and use them to predict people's emotions.
· How to talk to anyone: Every conversation can be memorable--once you learn how certain words generate the pleasure hormone dopamine in listeners.

When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What's more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation--negotiations, interviews, parties, and pitches. You'll never interact the same way again.

Captivate

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Larry Bossidy

Ram Charan

The Discipline of Getting Things Done

#1 NEW YORK TIMES BESTSELLER * More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you're running an entire company or in your first management job.
 
"A must-read for anyone who cares about business."--The New York Times
 
When Execution was first published, it changed the way we did our jobs by focusing on the critical importance of "the discipline of execution": the ability to make the final leap to success by actually getting things done. Larry Bossidy and Ram Charan now reframe their empowering message for a world in which the old rules have been shattered, radical change is becoming routine, and the ability to execute is more important than ever. Now and for the foreseeable future: 
 
* Growth will be slower. But the company that executes well will have the confidence, speed, and resources to move fast as new opportunities emerge. 
* Competition will be fiercer, with companies searching for any possible advantage in every area from products and technologies to location and management. 
* Governments will take on new roles in their national economies, some as partners to business, others imposing constraints. Companies that execute well will be more attractive to government entities as partners and suppliers and better prepared to adapt to a new wave of regulation. 
* Risk management will become a top priority for every leader. Execution gives you an edge in detecting new internal and external threats and in weathering crises that can never be fully predicted. 
 
Execution shows how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a "vision" and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. 
 
With paradigmatic case histories from the real world--including examples like the diverging paths taken by Jamie Dimon at JPMorgan Chase and Charles Prince at Citigroup--Execution provides the realistic and hard-nosed approach to business success that could come only from authors as accomplished and insightful as Bossidy and Charan.

Execution

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John Rosen

AnnaMaria Turano

Take Charge of the Time When Your Customer Decides to Buy

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all.

For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales.

After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers.

Stopwatch Marketingunveils a systematic way to capitalize on four different types of shopping styles - Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how-

 * Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.
 * Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.
 * Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.
 * Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.
 * Lexus begins targeting customers up to a year before they set foot inside a dealer showroom.

In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketingshows how to do just that and increase your bottom line as a result.

Stopwatch Marketing

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Guy Finley

With more than two million copies of all of his books in print, Guy Finley's message of self-liberation has touched people around the world. Discover how to extinguish self-defeating thoughts and habits that undermine true happiness. Exploring relationships, depression, and stress, his inspiring words can help you let go of debilitating anxiety, unnecessary anger, paralyzing guilt, and painful heartache. True stories, revealing dialogues, and thought-provoking questions will guide you toward the endless source of inner strength and emotional freedom that resides within us all.

Praise:
"There is something profoundly healing in the way Guy Finley talks to us, as if he understands what we have gone through and what we are now capable of."--Hugh Prather, author of Notes to Myself

"Guy Finley is one of the most respected people in self-development because he guides the seeker's soul with common sense, humor, and ultimate spirituality."--Linda Mackenzie, general manager, Healthylife.net

"Guy Finley's insights are an absolute goldmine of true wisdom...he is simply one of the best at describing the inner game and awakening to a higher level of self."--Karen King, co-founder, InnerHealingCompass.com

The Secret of Letting Go

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Laura Day

Let Your Interests Guide You to the Career of Your Dreams

Don't work harder, work smarter. We've all know them: people who seem to effortlessly run on the fast track. They don't necessarily work harder or put in longer hours; what they do work is their intuition, that powerful sixth sense that tells them how to turn any situation to their advantage. The good news, says Laura Day, bestselling author of Practical Intuition, is that each of us has the capacity to use intuition to enhance our success. Now she has created a step-by-step program to help you hone your gut instinct to guide you through the ever-changing landscape pf work and business. Day shows you how to bring forth your intuition, make it stronger, and make it wok for you. And the more you practice it, the better the results. Whether you are a manager, investor, or entrepreneur, Day shows how you can: solve problems quickly create winning business plans and strategies envision a new business uncover hidden agendas take the "pulse" at meetings to better position yourself evaluate the stock market Practical intuition for success. You've already got it; let Day teach you to use it--and get the most out of your career.

Practical Intuition for Success

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Bo’s Books

Browse by categories

Sandra J. Blum

Designing Direct Mail That Sells

Terry Stone; Noreen Morioka; Sean Adams

Logo Design Workbook

Austin Kleon

Steal Like an Artist

Austin Kleon

Keep Going

Austin Kleon

Show Your Work!

Timothy J. Koegel

The Exceptional Presenter

Karen Dillon

HBR Guide to Office Politics (HBR Guide Series)

Jessica DeBry

She Creates the Way

Cross Border CROSS BORDER BOOKS

Living with Ocd

Rex Stout

Her Forbidden Knight

Cy Wakeman

The Reality-Based Rules of the Workplace

Ryan Buckley

The Parallel Entrepreneur

Zach Scheidt, Patrick McKelvey

Zach Scheidt’s Big Book of Income

Robert T. Kiyosaki

Rich Dad's Guide to Investing

Robert T. Kiyosaki

Rich Dad's Cashflow Quadrant

Robert T. Kiyosaki

Rich Dad Poor Dad

Paul Jarvis

Company of One

Charles Duhigg

The Power of Habit

Frances Frei; Anne Morriss

Uncommon Service

Vanessa Van Edwards

Captivate

Larry Bossidy; Ram Charan

Execution

John Rosen; AnnaMaria Turano

Stopwatch Marketing

Guy Finley

The Secret of Letting Go

Laura Day

Practical Intuition for Success

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