ohn Mackey started a movement with Whole Foods Market, bringing natural, organic food to the masses. He revolutionized not only what we eat, but how we think about nurturing ourselves and our families. In the process, he made a powerful case for capitalism as a force for good. Now, drawing on Mackey's four decades of experience and wisdom, Conscious Leadership offers a road map for values-based leadership — in business and in life. Exploring the vision, virtues, and mindset that informed Mackey's own journey, it illuminates the strategies that have helped him shepherd Whole Foods as a market leader, from pioneering early steps through incredible growth to recent innovations with Amazon. Each chapter challenges you to rethink conventional wisdom, with anecdotes, case studies, profiles of conscious leaders, and engaging techniques for self-development. Many businesspeople today ask the question: How can I become a more effective leader and also be the best version of myself? This inspirational book holds answers.