Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 20 days ago
Est. Publication Date - Sep 2013
Seller Description
Smoke Free Home
Overview
The Human Brand: How We Relate to People, Products, and Companies
ISBN: 9781118611319
Publisher Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal ...
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