Words That Work

by: Frank Luntz

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Words That Work

Words That Work

By: Frank Luntz

4 copies available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - 3 years ago

Views - 26

Ships From - New York

Est. Publication Date - Jan 2007

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Overview

Words That Work: It's Not What You Say, It's What People Hear

Publisher Description

A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words ...

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