To discover the secrets of our “native art,” Peters, an alumnus of the management consulting firm of McKinsey & Company who runs his own consulting firm, and Robert Waterman, now a Director of McKinsey, studied forty-three successful American companies. Some of these organizations, such as Johnson & Johnson and Procter & Gamble, specialize in consumer goods; some, like IBM and Hewlett-Packard, are in high technology; some, such as Delta Airlines and McDonald’s, are in services. Shared by all of them are eight basic principles of management—action-stimulating, people-oriented, profit-maximizing practices—that are readily transferable. Here they are, amply illustrated with anecdotes and examples from the experiences of these best-run companies to make them accessible and practical for you to use. NOTE: Referencing the last picture, this is a 1st edition book purchased during the early 1980s, for all you vintage collectors out there.