Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Poor

Listed - 5 months ago

Views - 3

Ships From - Texas

Est. Publication Date - Sep 2004

Strategic Copywriting: How to Create Effective Advertising

Publisher Description

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7...