Essentials of Marketing : A Marketing Strategy Planning Approach

by: William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy

$5.50

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Essentials of Marketing

Essentials of Marketing

By: William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy

1 copy available

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Good

Listed - 3 years ago

Views - 19

Ships From - Pennsylvania

Est. Publication Date - Oct 2007

Seller Description

Overview

Essentials of Marketing : A Marketing Strategy Planning Approach: 11th Edition

Publisher Description

Contains strategy planning approach, integrating concepts with the marketing strategy planning model. This book reflects marketing's best practices and ideas.

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