Shooting like a pro isn’t rocket science. It’s brain surgery. As the Video Age returns us to our tribal roots as storytellers, artists and performers, it’s time to re-think what we want to say and learn to say it with a camera. Whether you’re a working professional, an aspiring filmmaker or the home/office paparazzi, the power of medium - to inform, to entertain and to inspire - flows not from the camera but from the craft: the fine-tuning of a viewers perceptions. When you think of the camera as the viewer’s brain and yourself as a surgeon, you’re ahead of the game. Video Rules will dramatically shorten your learning curve, showing you how to: • compose irresistible images • harness the emotional force of audio • get interview subjects to speak in complete sentences • prepare for a war zone and live to tell the story • grow a bulletproof career