Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Excellent

Listed - 17 days ago

Est. Publication Date - Dec 2006

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Publisher Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha...