Product Details
Category - Non Fiction / Art
Format - Hardcover
Condition - Excellent
Listed - 5 months ago
Views - 3
Ships From - Virginia
Seller Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Overview
A Designer’s Research Manual: Succeed in Design by Knowing your Clients and What They Really Need
ISBN: 9781592532575
Publisher Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able ...
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