Brand-new copy. A smart, practical guide to using CRM to improve sales, marketing, and customer engagement. Great for business owners, marketers, and sales professionals. Experienced distributors know that customer relationship management (CRM) has become a standard practice. CRM has become an essential tool for managing a high-performing distribution sales organization. CRM will help you to improve cross-functional collaboration within your organization so you can achieve data-driven and results-focused partnerships with your suppliers. CRM is not a panacea, but when executed by committed leaders with a strategy and vision, CRM has become an integral business tool for distributors.