What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by: Anthony Ulwick
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
By: Anthony Ulwick
1 copy available
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Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - A year ago
Views - 7
Wishes - 2
Ships From - Texas
Est. Publication Date - Sep 2005
Overview
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
ISBN: 9780071408677
Publisher Description
A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fo...
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