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*Dust jacket wear (has been repaired in places see pics) minor age discoloration. Very clean & tight copy. The ARTand CRAFT of Greeting Cards This book is for all those who have ever wanted to make their own greeting cards, design announcements or send personalized invitations. Even a novice with no art training, who wants to learn, is introduced to and guided through easy-to-complete projects. It also presents a wide variety of techniques, from block printing to silk screen, for artists who may want to try something new. An important section recounts how to prepare your own art work for professional print-ing, type selection, scaling, color separations by over-lays, and describes various printing processes. For those who like humor, there is also a section on studio cards. Finally, a description of the greeting card field for the professional tells about the market and how to prepare samples for a studio job or to sell free lance de-signs. 160 pages, 8ยฝ" x 11", 175 illustrations in black and white and 24 illustrations in full color. The author, Susan Evarts, with broad experience as a studio artist, a toy designer, and a freelancer, has also taught for several years. This background has given her the unique combination of expertise in a wide variety of techniques and the ability to communicate her ideas informally and clearly. Her interest in designing her own cards for delighted friends, led her to share her ideas in this book. Susan is a graduate of Pratt Institute and lives in Bethel, Connecticut with her husband Joe, also an artist, who is her kindest and severest critic.
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