What I like about the book was it was very comprehensive and straightforward about fundraising from multiple sources. Very informative This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. *Planning, hiring, and tracking progress *Individual donors, major gifts, events, and direct mail *Board and volunteer engagement *Foundation and government grants *Corporate partnerships *Online and email fundraising *Social media and mobile crowdfunding *Earned income and social enterprise