WELCOME TO SEINFELDIA THE STRANGE DIMENSION WHERE TV CHARACTERS LIVE ON AND ON.. Comedians Larry David and Jerry Seinfeld never thought anyone would watch their sitcom about a New York comedian sitting around talking to his friends. But against all odds, viewers began to watch -first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly. Fussy Jerry, neurotic George, eccentric Kramer, and imperious Elaine-audiences embraced them with love. In Seinfeldia, acclaimed TV historian and entertainment writer Jennifer Keishin Armstrong celebrates the creators and fans of this television phenomenon, bringing readers into the writers' room, behind the scenes of the show while it was on the air, and into a world of devotees for whom it never stopped being relevant. Seinfeld created a strange new reality, one where years after the show has ended the Soup Nazi still spends his days saying "No soup for you!", Joe Davola gets questioned every day about his sanity, and Kenny Kramer makes his living giving tours of New York sights from the show. Seinfeldia is the outrageous cultural history of two guys who went out for coffee and changed the world -and the people who then refused to let the world ever go back to normal.