On the morning of May 25, 1979, six-year-old Etan Patz left his apartment to go to his school bus stop. It was the first time he walked the two short blocks on his own. But he never made it to school that day. He vanished somewhere between his home and the bus stop, and was never seen again. The search for Etan quickly consumed the downtown Manhattan neighborhood where his family lived. Soon afterward, "Missing" posters with Etan's smiling face blanketed the city, followed by media coverage that turned Etan's disappearance into a national story - one that would change our cultural landscape forever. Thirty years later, May 25 is recognized as National Missing Children's Day, in Etan's honor. But despite the overwhelming publicity his case received, the public knows only a fraction of what happened. That's because the story of Etan Patz is more than a heartbreaking mystery.