Healthcare organizations are facing significant challenges as implementation of the affordable care act brings about a number of paradigm shifts and already dynamic field. In the phase of these challenges, healthcare marketers must take advantage of a wide range of strategies, but traditional and contemporary to help their organization successfully navigate the new healthcare landscape. This book brings a fresh perspective to many Triden true marketing techniques, but also discusses new opportunities, including social media, healthcare, globalization, consumer engagement, and more.

ISBN: 9781567936780