The Wizard of Ads
by: Roy H. Williams
$14.99
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Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Like New
Listed - 7 months ago
Ships From - Iowa
Est. Publication Date - Jun 1998
Seller Description
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: -multiply the effectiveness of your advertising -understand the tug-of-war between intellect and emotion -create totally new concepts from combinations of old ones -focus your advertising, your business, and your life.
Overview
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
ISBN: 9781885167293
Publisher Description
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant...
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