Product Details
Category - Non Fiction / General Nonfiction
Format - Paperback
Condition - Good
Listed - 15 days ago
Ships From - Kentucky
Est. Publication Date - Jun 2005
Seller Description
Front cover is bent and there is some highlighting inside. Otherwise, great.
Overview
Ethnography for Marketers: A Guide to Consumer Immersion
ISBN: 0761969470
Publisher Description
'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
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