Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 9 months ago

Views - 8

Wishes - 2

Ships From - Pennsylvania

Est. Publication Date - Jan 1966

My Life in Advertising and Scientific Advertising

Publisher Description

Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers inclu...